If you’re a creator, you’ve probably heard of Pinterest. The visual discovery platform has become a go-to resource for finding inspiration and connecting with an audience of fellow creators. But have you ever stopped to think about how Pinterest can actually help you grow your business? In this article, we’ll cover everything you need to know about Pinterest Marketing as a creator to help you grow your audience and revenue.
What are we covering in this article:
- What is Pinterest Marketing?
- How to create a Pinterest account
- Pinterest to promote yourself and grow your audience
- How to Optimize every Pin
- Important Pinterest Terms your should know
Let’s dive into it!
What is Pinterest Marketing?
If you’ve ever clicked on a pin on Pinterest, you’ve probably seen some of the most incredible images, ideas, and creations ever conceived. From funny gifs to stunning photos, Pinterest is a treasure trove of great content. But how do you take advantage of all the great stuff on Pinterest without getting buried under the current backlog of pinned images? That’s where Pinterest marketing comes in.
Pinterest is a visual discovery platform where users “pin” interesting finds and products in the hopes that others will click and fall in love too. The platform has become a go-to source for inspiration and purchase intent, boasting a reported 300 million daily active users. With so much Pin-spotting happening on the platform, it’s no wonder brands and businesses of all sizes are taking notice and investing in Pinterest marketing. But what is Pinterest marketing, exactly?
Pinterest Marketing is a set of strategies and tactics that a creator can use to reach new audiences and grow awareness for their brand and products.
Pinterest is the world’s largest discovery platform for original visual content. With nearly 450 million users and over 100 billion pinning sessions per month, it’s no wonder why so many businesses are pinning their marketing strategies to the platform.
Pinterest Business says that marketers use the platform to:
- Reach new audience and expand their online presence.
- Drive more traffic to websites or online store.
- Improve conversions such as newsletter sign-ups and purchases
How to create a Pinterest Account
The steps to sign-up and create a Pinterest Account are very easy.
- Go to Pinterest.com
- Click on Sign-Up. You can decide to register either with an email and password or with your Google or Facebook account.
- Type your email address, password and click on continue.
Or, click on Continue with Facebook. - You will get a Welcome to Pinterest message. Select Next.
- Answer the questions, select some interests, and click on Done.
- Double-check if you got an email from Pinterest asking to confirm your Email Address.
- Your account is ready, and you can start browsing and pinning!
Pinterest to Promote yourself and grow your audience
When it comes to marketing on Pinterest, you have plenty of options. You can run traditional marketing campaigns, advertise on the platform, or grow your following by pinning great content. But the best way to market on Pinterest is by creating great pins of your own. That’s where Pinterest marketing strategy comes in.
Inside of a Pinterest marketing strategy is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.
Creating a great Pinterest Marketing Strategy means:
- Set S.M.A.R.T goals. This acronym stands for Specific, Measurable, Attainable, Relevant and Time-Bound.
- Understanding your Audience and how they behave on the platform
- Planning and scheduling the content
Once your goals are clear you can proceed to brainstorm and create Pins.
But, what makes a Pin really work?
- Image Dimensions. Try to use vertical images. Pinterest suggests that the dimension should be 1000 × 1500 Pixels.
- Image Quality. Always use the best resolution possible and try to avoid the image to be pixelated. Check out this article to improve the quality of your photos!
- Optimized Description. A well done description will help your SEO (Search Engine Optimization) and therefore to be discovered by more people.
- Good Headline. Make sure to write a great headline using the right keywords that reflect your work and your brand at best.
- Use Links. Put links in every pin to redirect the audience to some of your work or your products. Make sure they work properly or it will impact negatively your SEO
The last and most important part of a great Pinterest Marketing Strategy is to be consistent. Keep posting and creating Pins every day and you will see the results coming in!
How to Optimize Every Pin
Like Google or Bing, Pinterest is a Search Engine and for this reason, it is extremely important to optimize every Pin you create in such a way for people to find your content faster on the platform.
Pinterest Seo Checklist
- Create a 150 to 300 words description and include your main keywords in it.
- Add some text on the image. adding text in your images will make them stand out from the rest. The text should explain what the pin is about and make it interesting.
- Include Links in your Pin and Board Description
- Make sure to put a CTA (Call to Action) at the end of the description of your Pin.
- (Optional) Tag influencers in your same niche to improve the engagement of your Pin.
Important Pinterest Terms you should know
Like every social media, Pinterest has its own language that is always good to know in order to fully understand it.
Let’s go through and analyze the most important to know.
Pinner
The term Pinner is used to describe an active user on Pinterest. A Pinner is someone who saves or posts Pins.
Pins
A Pin is the main form of post a user can publish on Pinterest
Promoted Pins
Like Facebook has Facebook Ads, Pinterest has Promoted Pins. They are pins that people promoted to show at the top of the page for specific keywords. You can recognize these kinds of pins because they have a “promoted” label.
Repins
A Repin is basically a way of sharing a Pin. Like on Facebook you can share a Post, on Pinterest you can Repin your favorite posts.
Video Pins
Video Pins are like a standard Pin but instead of a picture, there is a video.
Carousel Pins
Carousel Pins work like the carousel on Instagram or Facebook. Instead of a single image, you can have up to 5 images.
These are the essential terms you need to know in order to move comfortably within the platform.
Conclusion
I hope you have found this article interesting and helpful.
I have put below the most important points we discussed in this article for you to always have easy access to them.
- What is Pinterest Marketing and how you can use it to grow your audience and brand as a creator.
- Step by step guide on how to create a Pinterest account.
- Pinterest to promote yourself and grow your audience. How to structure your Pinterest marketing strategy correctly and get the most out of the platform.
- How to Optimize every Pin and make it easy to reach as many people as possible.
- Important Pinterest Terms your should know.
Please comment below if you have any questions and I will answer them as fast as I can.
Pinterest Marketing FAQ
What is Pinterest Marketing?
Pinterest Marketing is a set of strategies and tactics that a creator can use to reach new audiences and grow awareness for their brand and products.
Is Pinterest good for Marketing 2021?
interest is the world’s largest discovery platform for original visual content. With nearly 450 million users and over 100 billion pinning sessions per month, it’s no wonder why so many businesses are pinning their marketing strategies to the platform.
How do I succeed on Pinterest in 2021?
When it comes to marketing on Pinterest, you have plenty of options. You can run traditional marketing campaigns, advertise on the platform, or grow your following by pinning great content. But the best way to market on Pinterest is by creating great pins of your own. That’s where Pinterest marketing strategy comes in.
Is Pinterest still popular 2022?
The platform has become a go-to source for inspiration and purchase intent, boasting a reported 300 million daily active users. With so much Pin-spotting happening on the platform, it’s no wonder brands and businesses of all sizes are taking notice and investing in Pinterest marketing.
